How do some sites get a lot of traffic? Does this mean they publish a lot of content, or they are simply just famous in social media circles? Why, even with thousands of visitors going to your site, you still cannot generate enough sales?
Knowing the answers to these questions will help you overcome one of the biggest obstacles when it comes to driving the right kind of traffic to your site. A key difference between your site and those high-traffic ones that actually convert is that they feature pages containing information people look for.
There are many possible reasons why your site may have a lot of visitors but you still do not profit from them, and here are two of them.
Your content simply does not catch the interest of people.
You can publish all the content you want on a regular basis, but if it does not contain what people find useful, interesting, and relevant, then they would simply close their browser – the one with your website on it.
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Your content should feature all these elements, because without them, not only will you drive your visitors away; they will also find your pages “unshareable.”
Your content contains unpopular keywords or key phrases.
When you use the wrong keywords or key phrases, you will end up either misleading people, which means wrong visitors, or end up at the bottom of search engine results pages (SERPs). You want to ensure that people actually use or search for the keywords or key phrases you incorporate into your content. Only use commonly searched words or terms and do not forget to use synonyms to avoid keyword overstuffing.
Keep these tactics in mind and you can get the right traffic driven to your site. Do not hesitate to get some professional help if things get complicated.