Why Early Shopping Deals Won’t Affect Thanksgiving Sales

Black Friday carton boxAdobe expects online sales during the five-day Thanksgiving weekend to account for every dollar out of $5.5 spent on retail purchases.

In-store retailers in the U.S. have begun to offer bargain deals for this year’s holiday season, yet online shoppers will still choose to wait until the long weekend. Black Friday and Cyber Monday will continue to be prime shopping events in the country, according to the analysis.

Early Bargain Deals

Amazon already opened its Black Friday Deals Store ahead of the Thanksgiving holiday. Sears and Kmart also announced their own promotional campaigns, which will last until Nov. 25. Loyalty members of these retail chains may snag up to 50% of discounts on all items.

Tamara Gaffney, Adobe’s strategic insights’ engagement group director, said that shoppers will buy some time before browsing through promotional deals. While a 50% discount seems attractive, shoppers believe that the “lowest-priced day” will fall between Black Friday and Cyber Monday, Gaffney said. For this reason, businesses need to review their retail management training programs to determine how to lure the most number of shoppers at that time.

Black Friday

If you have been keeping your eye on the iPhone X, you may find a bargain deal on Amazon, Best Buy, eBay, Target and Walmart on Black Friday. Almost every retailer will offer discounts and other promotional offers, so it may be easier for you to buy an item at the lowest possible price.

For children’s toys, parents could finally get their hands on Fingerlings. The robotic monkeys sell like pancakes, but retailers are expected to replenish inventories throughout the holiday season to meet a high demand.

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Retailers expect to get a head start on sales from their before holiday bargain deals. However, businesses may not see a significant increase in traffic, whether online or offline, until Thanksgiving and the few days leading to Christmas.