Star Trek: The Next Generation, which premiered in 1987, had the lead characters talking to computers. By then, people must’ve thought that kind of technology will be impossible to achieve. Films like that and Back to the Future shared a glimpse of what it would be like in the future. And except for the flying cars roaming the metro, many things from those movies came to fruition over the past few years.
Voice search is on the rise these days and it’s making things easier for people to look for people, places, and things without having to type anything on their mobile devices. Companies that offer Search Engine Optimization services, such as Verbatim SG can relate to this because they focus on getting results on top of the rankings and this search method supports that goal.
Changing the Way Search Works
People type in a different manner from the way they speak. When you type for search purposes, you simply input keywords. You are aware that this gesture will get you the results you want. But when you speak, you tend to ask complete questions and voice search is optimized to accept this pattern.
Voice search now has the capability to respond and interpret:
- Spelling corrections – Google tends to show a different result if the word isn’t recognizable; now, you can clarify your query by spelling it out for Google to understand.
- Context Based on:
- Location – GPS location settings are available on mobile devices, which makes it easier for Google to understand the context of your question. If you’re currently in Sentosa and you feel like going to Madam Tussauds, you can ask Google for directions and it will immediately give you results, as it knows your exact location.
- Previous Search – Same goes for what you searched for previously; if you ask something such as “Where is Sentosa Island” and follow that up with “when was it established,” Google will interpret what “it” is based on your initial query.
- What’s on Screen – If you’re currently looking at a page on Harry Potter and ask Google to show you photos of “Harry,” you will get pictures of Harry Potter all over your screen because it understands that the “Harry” you’re referring to is the one you have on screen.
Capitalizing on Voice Search
For your business to benefit from Voice Search, you should optimize your digital ecosystem for success. Maximize schema markup opportunities so that it is capable of understanding the context of the content presented.
Another one is to make sure that you integrate location data, XML Sitemaps, as well as other micro-data to provide faster results, especially when it comes to directions. Humanize the tone of your content; make it conversational rather than focusing on keywords, as this will help with the visibility of your business in voice search.
These are a few things Google is doing to make search smarter than ever before. The best way to understand how it works is for you to use it for yourself.