SEO has seen remarkable changes over the years. This has enabled it to improve and grow for the better. Like many others things, SEO trends are constantly changing every year. As a business owner, you have to keep up with the updates to outperform your competitors. This article lists down the trends that are likely to dominate in in 2016.
This trend has become a powerhouse of sort in digital marketing. As a result, more and more online marketing platforms are embracing the use of video content to increase web traffic and boost sales. This is evident by the number of large screens used in advertisements in most big towns.
Mobile optimization takes over desktop
This is a result of many consumers preferring the use of mobile devices as compared to the desktop computers. Smartphones and tablets are now out phasing desktops since they are portable. A number of studies indicate that most people prefer to access Internet via their mobile devices, making it a crucial contributor in successful digital marketing.
Indexing of social media content
Social media and digital marketing go hand in hand. The content in social media has recently stared undergoing indexing to enable easier content retrieval. This form of digital marketing enables one to know what is working ad what needs to be gotten rid of in terms of performance.
Aggregate content news
Aggregated news has kept on taking preference over presented news. This is because it is easier to get bits and pieces of whatever is going on and still be informed. This trend is likely to carry forward in the next few years, say SEO experts in San Diego.
Use of virtual assistants
This new technology has proven to have numerous benefits in digital marketing. It is useful in finding exactly what one needs. This ensures that there is less time spent, saving you time. A virtual assistant is one of the most fascinating trends that can last for a while.
Keep these SEO trends in mind to increase your online visibility. In a highly competitive, crowded market, you need to be visible.