In a world already full of numerous products and services, how can your business stand out? Having a good product is no longer enough. You need an unending stream of new customers as well as maintaining your regular customers. And the best way to attract customers is for you to invest in advertising.
Joining in trade or exhibit shows is a great way for your business or product to gain more exposure, ultimately gaining more customers. Trade shows offers you a chance to showcase your products and services, and the best part is, you get to directly interact with customers, so you can answer their questions and make your best sales pitch.
And according to 91% respondents of a study conducted by Simmons Market Research Bureau, they ranked trade shows as “extremely useful” in acquiring product purchasing information. So, what should be in your checklist before going to your trade show?
Here are some helpful hacks:
Blow Them Away with Your Banners
Make your banners big and eye catching to draw the interest and curiosity of your customers. Don’t forget to add your logo, because sometimes if customers forget the name it’s the logo they will remember. So start getting creative and artistic, make your banners stand out from the rest.
Let Your Flyers Fly Away with Them
So aside from banners, flyers will also be your best friend during trade shows. Aside from making it distinctive and attractive, your flyers should contain pictures and descriptions of your products and services. And because flyers are like huge calling cards, don’t forget to add your contact numbers and address so that your customers could readily reach you.
Lure Them with Your Cool and Upbeat Booth
Of course, the most important part of your trade show is your pop up display booth. Make sure that your logo and name is clearly visible in your booth. Be creative and don’t get scared of trying something new or out of this world, it might just be what your customers are looking for.
Put up actual products for display or for your clients to handle and get a feel for. Customers will want to hold and test the products themselves so, while they are testing your product, you are free to explain the uniqueness of your design.
Trade shows are an important part of your advertising campaign. It’s a chance for you to introduce and showcase your products and services to actual customers while giving you an opportunity to directly interact with them, and the best thing is you can get direct feedback which can help you design your next product better. So go on, try joining a trade show and you will find an increase in your revenues.