The Annual Great Singapore Sale: An Effective Tourism Strategy

Sale signs for the customersSome people travel abroad for the sake of shopping; some people are satisfied with buying local trinkets to bring home. Either way, shopping is part of the travel experience. Singaporeans understand this well, so in 1994, the Singapore Tourist Promotion Board launched the Great Singapore Sale (GSS) to boost local tourism and retail sales.

Proactive Participants

Organised by the Singapore Retailers Association (SRA) in partnership with Singapore Tourism Board (STB), the GSS is a massive event that visitors look forward to every year. It provides some of the best shopping deals in the Orchard Road. It also features irresistible bargains from shops in Paya Lebar, Pasir Ris, Tampines and Bedok.

The sale season includes hundreds of participating brands in different shopping centres. These brands welcome visitors with 50% discounts and ‘buy one, get a second item at 50% off’ promos.

Fashion brands are not the only ones that participate in the annual sale, though. Other offerings include local hotel accommodations, spa treatments and dining offerings.

Convenient Transactions

With the rise of e-commerce, consumers are used to having a breadth of options to pay for purchases. Convenient transactions are also an important factor for visiting shoppers. UnionPay International, the official card partner of GSS, makes shopping more convenient with cashless transactions in local stores such as Pedro’s and Benjamin Barker. It also gives shoppers access to exclusive offers from international brands such as Michael Kors and Kate Spade.

On a related note, the SRA’s mobile app GoSpree provides a comprehensive list of GSS partners including retail and service stores, shopping malls, dining outlets, local attractions, leisure activities and hotels. The app also showcases deals such as ‘one for one’ treats and ‘buy two, get one free’ offers. This enables shoppers to organise and maximise their shopping experience.

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The GSS is a highlight in Singapore’s annual events calendar. Organisers continually enhance it to better accommodate shoppers and promote local tourism.